When to Use This
Event discovery extracts people attending a LinkedIn event. Attendees share a common interest (the event topic), making them a naturally targeted audience.
Examples: industry conferences, webinars, networking meetups, product launches.
How to Run Event Discovery
- Find the LinkedIn event page and copy its URL from the address bar.
- Go to Discovery → Lead Extractor → Events.
- Paste the event URL.
- Set the maximum number of attendees to extract.
- Choose a LinkedIn account to run the extraction.
- Select or create a lead list.
- Click Start Extraction.
ℹ️ The LinkedIn account you use must be able to view the event's attendee list. Some private events limit attendee visibility.
Best Practices
- Target events where your ideal customer profile is likely to attend.
- Mention the event in your outreach: "I saw you're attending [Event Name]..." creates instant context.
- Run event discovery a few days before the event while the topic is still top of mind.