What is a Campaign?
A campaign is an automated sequence of LinkedIn actions executed against a list of leads. Each step runs automatically at your configured intervals — visit a profile, send a connection request, wait two days, send a message.
Before You Start
- At least one LinkedIn account must be connected and Active.
- You need a lead list with at least one lead (from Discovery or manual import).
Step-by-Step: Creating a Campaign
- Go to Campaigns in the sidebar.
- Click Create Campaign.
- Enter a campaign name (e.g., "Q3 SaaS Founders NYC").
- Select the LinkedIn account(s) that will run the campaign.
- Select the lead list to target.
- Click into the sequence builder and add your steps.
- Add Wait steps between actions to introduce natural delays.
- Configure the campaign schedule (days and hours when actions should run).
- Set the pacing mode (Safe, Balanced, or Aggressive).
- Review all settings and click Activate Campaign.
ℹ️ Start with a small lead list (50–100 leads) when testing a new sequence. Validate your messaging before scaling up.
Key Campaign Settings
- Stop on Reply — Automatically stops the sequence for any lead who replies. Strongly recommended.
- Skip Previously Contacted — Skips leads already contacted by another campaign in this workspace.
- Daily Activity Cap — Maximum actions this campaign can run per day across all assigned accounts.